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The importance of having a website.

With the introduction of smartphones, most people are now within arms-reach of the internet. The internet has revolutionised how we do things. Many decisions we take today are done so following online research, not least, decisions as to how and where we spend our hard earned wage. This is especially true for the service sector and in turn the pub trade.

A website gives you a 24/7 advertisement online. Whether it’s a young crowd looking for a lively venue or a couple drawn by a traditional country inn, if they’re searching on the web, they won’t find you if you’re not there.

Beyond the clear promotional benefit, our hope is to explain below several other key reasons why pubs should have their own website.

An opportunity to shout about who you are

People have searched, found your site, and now there’s a great opportunity to sell yourself. You can tell them who you are and what you’re about, why you’re special. Your website is your online shop window and the layout and quality of the site will very much reflect in opinion formed. Pictures can be hugely influential, great pictures of great food will draw food lovers. Likewise, a fireplace will imply a homely, cosy feel. Here’s a few good example: Smith Bar Ayr or The Horse and Groom at Clapham

Building relationships

A great site provides an opportunity to build long lasting relationships with customers. Most people like to feel part of group, to feel included. Friendly text about the owners, maybe the history of the pub or perhaps, pictures of customers at recent events, all go a long way to building relationships. Plus a live feed to your active social media accounts on Facebook or Twitter keep your site current with up to the date news of your latest offers and events, and also give your website visitors a chance to join in the social media dialogue. Furthermore, it will get people talking and entice others.

Advertise offers

Many pubs will offer promotions and events to try and draw in both new and existing customers. Done correctly, they can be an incredible way of adding to a loyal customer base. How though can you tell new customers of what’s going on? Clearly, posters around the pub will only communicate with your existing customers. Word of mouth will have a limited effect. A great way to communicate these offers is via the website. If new customers find you on the net, they’ll instantly know about your enticing offers.

Social media

A website allows you to tell people about your social media, ie, Facebook and twitter accounts and in turn your social media accounts allow you to tell people about your website and drives traffic to your online shop window. Done right, you can create a growing following on your social media accounts who will receive regular updates about your pub and the promotions you’re offering. You’ll add to that sense of community, allow interaction and build further loyalty. This will in turn drive traffic to your website where new and existing customers can be informed of all your business has to offer and why they need to visit!

Communicate useful information

This is incredibly important. A good website will provide information which people wouldn’t easily have otherwise. Most obvious is your location, a map will direct people straight to your door. Contact details will allow people to call and enquire perhaps about food serving times. Details about opening hours will let people know you’re open and ready to serve fine Ale and most importantly up to date menus with all your current food offers and prices gives people the confidence to give your business a try.

A lack of ready access to any of the aforementioned points could ‘make or break’ someone’s decision to drink , eat or stay with you. The website will make things easier for customers and without question add value to what you’re doing.